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TRUTH IN ADVERTISING
Author: Val Burnett & Brenda Freeman
During the last year we have seen a big change in how marketers
promote their products. We believe that truth in advertising
will get you much farther than hype, dishonesty or misleading
ads/subject lines. If you use these tactics most, if not all,
the people will shun you and refuse to sign up under you for any
program or service you promote. This is FACT.
When you promote on the internet, you are not only promoting
your product, service or affiliate programs, you are also
promoting YOURSELF. Everything you write or do reflects on you
and how other marketers view you. How you represent yourself
determines whether you will be respected and taken seriously or
not.
There are so many marketing newbies these days observing
how other marketers promote their products. BUT they may not be
picking up good advertising skills by doing this. Over the last
while there have been a larger number of marketers using what
we call "Dirty" tricks in their subject lines in order to get
you to open their email. This actually doesn't do the marketer
any good, because as soon as their email is opened, the person
that has been 'duped' by the subject line feels cheated and
deletes the email, but not before making note of the persons
name and/or referral URL so they can make sure to NEVER sign up
for their programs again.
This is an inappropriate way to promote any opportunity. These
are just a few examples of inappropriate subject lines:
"Activate your account, please"
"YOUR ACCOUNT HAS BEEN TERMINATED"
"Remove!!"
"Your Account Has Been De-Activated"
"From Admin"
"Congratulations you won free software"
"Admin - Your Confirmation Required"
"Notification of Payment Received!!"
"Paypal Notification"
"URGENT - You Must Confirm Your Free Position Now !"
"Your commission check"
"Confirmation Required"
"You've made another commission!"
Some of these marketers actually tell you these are GOOD and
EFFECTIVE marketing tips. Yes, these subject lines may get the
reader to open it because they believe it is from a program
they might have just signed up for or they think it is indeed a
commission notification. But when they find out what the email
is really about, 9 times out of 10 they will delete it. Now, is
that a good marketing tip?? Do you really think that a reader
will actually go to your site and sign up under you when you
tricked them into opening up the email in the first place?
You do not need to use these types of tactics to get traffic to
your site, there are other HONEST ways to achieve that. If you
are going to promote your opportunity, do it with taste.
Brenda and I try to provide our own members with a Safe, Honest
and Responsive way for anyone to promote their ads. This is
our "Mission". Many other safelist owners are now demonstrating
this same “Mission”. We do this, because we CARE about all of
our members and want to make sure their stay with us is an
enjoyable one !
Always remember these words, they work in the marketing arena
as well as everyday life..... HONESTY IS THE BEST POLICY. If
you adhere to honest marketing ethics, then you will gain
respect, admiration and SIGNUPS!!
They will KNOW they can depend on YOU!
About the AuthorVal Burnett and Brenda Freeman are the publishers
of Advertising Majic Ezine and co-owners of 6 online
marketing programs. You can contact them at
mailto:support@safelister.com or if you wish to
subscribe to their Advertising Majic Ezine, please
go to http://www.mbpsafelist.com/mbp/admajic.htm
Dedication to the Online Entrepreneur ...
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